Sainsbury’s had record sales over Christmas, with a 2.1% increase in like-for-like sales in the 14 weeks to 8 January compared to last year.
Morrison’s had an increase of 0.7%, slower than 3rd quarter growth but still ahead of last year.
Tesco had a 2.3% decrease in like-for-like sales compared to last year, despite spending heavily on their Big Price Drop campaign in an attempt to bring more shoppers in.
The financial bottom line can never be trusted to be an accurate measure of God’s blessing on an organisation. But it is hardly surprising that Tesco saw a drop in sales. The company has been so tone-deaf to the concerns of Christians that even the relatively mild-mannered Christian Institute started talking about a boycott. Our family is surely not the only one that decided Tesco was not the place to spend money.
We shouldn’t expect those who aren’t followers of Christ to behave like followers of Christ — but we can expect those who want us to spend money in their shops to treat our concerns with respect. Tesco does seem to be getting the message, as they announced just before Christmas that they won’t sponsor Gay Pride events in future. Perhaps they’ll have a better Christmas season next year.
Previous Tesco posts: